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ILU Fitwear

Say hello to your new favourite workout wear. ILU (Estonian for 'beauty') offers beautiful, feminine, functional and flattering activewear designed for the modern woman.

Founded by Mary Moran, a high-flying city lawyer for years who took the brave step out of the corporate world to realise her passion for health and fitness. After qualifying as a personal trainer, Mary became frustrated with the uninspired and limited choice of activewear and that's where the brand, ILU Fitwear was born.

“‘Our mission is to create beautiful pieces for you, the women who eat, sleep and breathe their dreams. Who set realistic goals but never stop dreaming. The women who make things happen."

ILU is founded on great design and integrity. The collections offer stylish, well-made and joyful-to-wear yoga and workout pieces in a variety of fits and designs. Perfect for all-day wear, ILU is leading the way in versatile, technical clothes - serving you for those sweaty workout sessions to comfortable, elevated casualwear. The adaptive designs make it easier to get on and get off - an immediate winner for so many women. Featuring flared hems, form-flattering optical illusions, and tactile fabric compositions, these elements are seamlessly integrated to provide you with both style and comfort.

ILU takes great pride in their ethical production practices and highly responsible sourcing methods. Mary's dedication to procuring the best quality fabric and manufacturer showcases her unwavering commitment to excellence.

"We believe in fair trade and ethical working practices. All of our garments are designed in the UK and made in Europe, in factories we know, which adhere to the strict rules of the European Union. We respect the environment. We source responsibly and do not greenwash. Our factories follow the high standards of the EU on chemical use and disposal. Our carbon footprint is low. We are always looking to reduce our impact on the environment."

Finally - beautiful activewear, made to last for the Surrey woman!

Get in touch...

Mon to Fri: 9am - 5pm
+44 (0)7848 835 350

Founded by Mary Moran

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