www.houseofkind.london

Imagine a fashion brand that stands for community, kindness, and compassionate values, all while exuding polish and style in every stitch. Exciting, right? Introducing House of Kind—a groundbreaking new start-up rooted in expert craftsmanship and driven by one woman's vision to make a meaningful difference in the industry.

Founded by Sonica Beckmann, a former city lawyer turned entrepreneur, House of Kind was born from her experiences as an in-house lawyer for some of the world’s largest retail giants. Sonica became acutely aware of the obstacles women face in senior leadership roles, often manoeuvring through environments dominated by older men and feeling pressured to conform to toxic workplace behaviours.

This brand aims to establish a sartorial code of visible sisterhood within the corporate landscape, offering stylish, solution-oriented pieces for today’s modern wardrobe. Imagine beautifully tailored blazers that radiate elegance and confidence, perfect for elevating even the simplest off-duty weekend outfits. The label’s signature pussy bow blouse, adorned with delicate embroidery and subtle flared sleeves, pairs beautifully with a sleek leather-look pencil skirt, creating stunning takes on classic workwear staples.

House of Kind prides itself on using only the finest materials, featuring luxurious linings and distinctive in-house emblem finishes designed to unite women in the workplace through fashion.

Ultimately, House of Kind isn’t just another fashion brand; it’s a do-good, feel-good movement that embodies sisterhood in the most stylish way possible.