www.yunikulondon.com

Introducing Yuniku London, an exciting, up-and-coming sustainable brand rooted in artisanal tradition & exquisite design. Made using only quality materials and expert craftsmanship, each clothing item is thoughtfully designed in a timeless modern silhouette. Founder, Aparna Jain set out to create an earth-conscious, considered brand, combining her Indian heritage with Western influence whilst retaining a refined aesthetic. The result is ultra-wearable, flattering fashions that are effortlessly stylish and easy-wearing and elegant - you won’t find on the high street!

Committed to her sustainable ethics and determined to influence change across the fashion industry, Aparna collaborates with her family and micro businesses in India who specialise in producing classic designs, traditional print patterns and hand-made embellishments. A people-centered business, there is much greater accountability over working conditions and supply chain. Yuniku London's mission is to promote the skills of these clever and enduring artisans. Any revenue generated through any purchases you make provides much needed relief to those families, a world away from the mass-market fashion houses that dominate the industry.

"What is really powerful is when the producer, the supplier and the buyer all align to such a purposeful ideal, then conscious fashion can have a very positive effect."

The collections are exciting and unique; celebrating the everyday with vibrant prints and joyful colour palettes. Designs are produced in limited runs with zero deadstock, meaning that when you buy an item here you won't slip into the mainstream and you'll be the proud owner of something truly special and exclusive.

Rapidly gaining popularly is their signature garment- the DressTan , a super-smart, thoughtfully designed hybrid (dress meets kaftan). It’s dressy silhouette has clever adjustable features making it a go-to wardrobe essential that can be adapted for season-over-season wear.

Check out this brand for something truly special - this brand is one to watch!