Our Story

Surrey Frills started out as a project of passion. No one fuses fashion and rural splendour quite like Surrey.

We wanted to celebrate the many unique boutiques and the amazing people behind them and showcase the outstanding natural beauty of our homeland. 

Connecting incredible fashion with beautiful places. 

What took us so long?


We noticed a growing collaboration amongst fashion businesses and wanted to build a community to include all Surrey fashion entrepreneurs, stylists, bloggers, fashion providers & other stakeholders.

A community to connect, collaborate, learn and grow. 

With a strong professional background in fashion, a serious shopping addiction and keen eyes for spotting opportunities to increase local awareness and revenue we started thinking about creating a fashion hub.


Street style isn’t a new phenomenon but it has raised its game and for style inspiration the high-street is as major as the catwalk.

We were seeing fashion forward stylish women all over: a rural runway for sartorial chic. 

What happened next is pretty exciting.

We set about creating a multi-faceted media community to celebrate and promote independent fashion boutiques, entrepreneurs & services and to collate all fashion news, events, launches and anything and everything fashion related happening in our glorious Surrey homeland.


We named our business Surrey Frills - because it’s fun and sassy and totally reflects our style.

Marie and Claire x


Our mission is to tell the world that no one fuses style and rural splendour quite like Surrey.

The landscape goes without saying. We will ensure our fashion scene  is cherished, celebrated and shopped.


Our values are centred around sustainability - we are agents of change.

We say that for a world beyond next season - shop local, shop small - to ensure a strong and sustainable local economy. Invest in quality and timeless pieces. 


Our vision is to gain national recognition for our incredibles style scene.

 A one-stop-shop destination for everything fashion and style, we will continually inspire interest and attract shoppers and clients to Surrey.

An inspirational hub where independents can connect, collaborate and grow - where our community can inspire and be inspired.